Lytro’s Light Field Camera Technology Coming To Mobile Phones?
Steve Jobs had been interested in Lytro’s novel camera technologies during the last years of his life. PC World did an interview with Lytro executive chairman Charles Chi, who seems to indicate that Lytro might be open to joining up with cell phone makers and licensing light field technology to them:
If we were to apply the technology in smartphones, that ecosystem is, of course, very complex, with some very large players there. It’s an industry that’s very different and driven based on operational excellence. For us to compete in there, we’d have to be a very different kind of company. So if we were to enter that space, it would definitely be through a partnership and a codevelopment of the technology, and ultimately some kind of licensing with the appropriate partner.
He also says that Lytro has “the capital to do that, the capability in the organization to do that, and… the vision to execute.” If Apple were to form an exclusive partnership with Lytro for its iPhone cameras, light field digital photography would instantly be used by the millions of people who buy the mobile phones every year. That’d definitely be a massive shift in the way people take pictures.